User blogs

Most Brands Fail by Stopping Just Short of a Brand Purpose Humans are driven by meaning and purpose same as the corporate entities. How does the branding of stores impact the buying behavior of consumers? Of course, profits are key to running a business, but that’s not its purpose. The brand purposeis the reason your brand exists, which is more than just money. You created your business to improve the lives of your customers by solving their problems, and that’s where you can create an emotional connection. What Is a Brand Purpose?... more