Branding and rebranding are two essential aspects of brand development that can significantly impact a company's success. While branding focuses on creative a unique identity for a brand, rebranding involves modifying or completely changing an existing brand identity. Let's explore the differences between the two and understand when each strategy is appropriate.Branding: Establishing a Strong IdentityBranding is the process of creating a distinct and memorable identity for a brand. It involves defining the brand's values, mission, an...
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