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Importance of Effective Data Management in Marketing Improve marketing success with effective marketing data management. Learn how to analyze and utilize data to make informed decisions. In the world of marketing, data is everything. It’s what allows us to understand our customers, tailor our campaigns, and drive business growth. But with the sheer volume of data available, managing it can be like trying to tame a wild beast. So to understand and master the art of taming this data beast, we’ll take you on a journey through the worl... more

Martech Interview with Gregg Holzrichter on Data Management Marketing, by nature, is built on data. How does data assist marketers optimize strategies and deliver personalized content, driving more engagement? In an Martech interview on Data Management, Gregg shares insights on Click-stream analysis, retail data, behavioral models – leveraging data for marketing is driving a golden age of personalization and micro-targeting. Finding the right platform or service that helps your engineers reduce their tedious data management workloa... more