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In today's fast-paced retail environment, retailers are constantly looking for ways to streamline processes and reduce costs while also improving customer experience. One area where this is particularly evident is in the use of electronic shelf edge labels (ESLs) to replace traditional paper labels. In this article, we'll take a closer look at the cost of electronic shelf edge labels, the types of ESL tags available, and why retailers are making the switch to digital shelf price tags.
Electronic shelf edge labels are available in a range of different formats, from simple black and white displays to full-color digital screens. The price of ESL tags can vary significantly depending on the type of tag, the size of the tag, and the quantity ordered.
Simple black and white ESL tags are typically the most affordable option, with prices starting at around $5 per tag. These tags typically have a low resolution and are used primarily for displaying simple text and pricing information.
Full-color digital ESL tags, on the other hand, can cost upwards of $50 per tag, but offer much more flexibility in terms of the information that can be displayed. These tags can display full-color graphics, promotional messaging, and even video content. They are also capable of updating information in real-time, making them ideal for dynamic pricing and promotional strategies.
Shelf edge pricing has traditionally been a labor-intensive process, with staff having to manually update pricing information on paper labels. This process is time-consuming and can be prone to errors, particularly in stores with a large number of SKUs.
Electronic shelf edge labels eliminate the need for manual updates, reducing the time and cost associated with pricing changes. Prices can be updated in real-time from a central location, ensuring that pricing information is always accurate and up-to-date.
Best Buy Electronic Shelf Labels
Best Buy is one retailer that has made the switch to electronic shelf edge labels, with the company installing ESL tags in all of its stores in 2018. The move was part of a broader initiative to improve efficiency and reduce costs, with Best Buy estimating that the switch to ESLs would save the company around $20 million per year.
The company opted for full-color digital ESL tags, which allowed them to display more information than traditional paper labels. The tags were also capable of updating in real-time, allowing Best Buy to implement dynamic pricing strategies to stay competitive in the market.
Digital shelf price tags offer a number of benefits over traditional paper labels, including increased accuracy, reduced labor costs, and improved customer experience. With the ability to display more information than traditional labels, digital shelf price tags can help retailers to better communicate with customers and promote their products effectively.
In addition to their functional benefits, digital shelf price tags can also be used to enhance the aesthetic appeal of a store. Full-color digital tags can display eye-catching graphics and promotional messaging, helping to create an immersive and engaging shopping experience for customers.
Electronic shelf price tags are becoming increasingly popular with retailers, as they offer a range of benefits over traditional paper labels. With the ability to update pricing information in real-time, ESLs can help retailers to stay competitive and respond quickly to changes in the market.
While the cost of electronic shelf edge labels can vary depending on the type of tag, the benefits that they offer in terms of efficiency, accuracy, and customer experience make them a worthwhile investment for retailers. As more and more retailers make the switch to digital shelf price tags, it's clear that this technology is set to become a key feature of the retail landscape in the years to come.visit us at https://elabels.au/
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