How does Electronic Shelf Labels work? from Elabels's blog

The days of paper price tickets are over with Electronic Shelf Label (ESL) technology gaining more popularity and acceptance in the retail industry. That traditional paper-based pricing requires updates to be sent to each store and then relies on staff printing and accurately placing labels on all products in a timely fashion. If there was a price change more than 24 hours before, the inaccuracy across the network of stores has to be informed.

Electronic Shelf LabelsPrice Tags work using electronic paper or liquid crystal paper to display information on a screen. Through a local network, electronic shelf price tags can easily update the prices whenever necessary.

With this technology, retailers have the ability to dynamically update prices across their networks at the touch of a button with 100% accuracy. ESL technology has moved into a new era with simple, low-cost, low-touch radio frequency communication technology. ESL now provides retailers with a simple and cost-effective method of updating pricing on the shelf edges. Electronic shelfedge labels are used by retailers for displaying product pricing on shelves. Product pricing is automatically updated whenever a price is changed under the control of a central server.

Electronic shelf labels are increasingly being used to display product prices in stores, and this wireless retail solution is typically attached to the front edge of shelves, runs on battery power, and uses E-ink or LCD displays to indicate the current prices of products to shoppers.

The new Electronic Shelf Labels Australiaoffers new possibilities for establishing an effective growth and customer satisfaction strategy. The emergency of new technologies has prompted a growing number of points of sale and network managers to seek new ways to improve sales, enhance customer experience, and optimize employee management.

The benefits of ESL are,

  • Real-time In-Store Display

  • Information Control and Standardization

  • display of advertisements and promotions

  • Time Saving

  • Traceability

  • Customer satisfaction and customer experience

  • Inventory management

  • Perishability management

  • Error Reduction

  • Practicality

ELabelsis an Australian-owned company that was formed as a result of extensive research and investigation into the changing nature of retail and warehouse technology as we move into the future. Electronic shelf labels are the way of the future for retailers and warehouses, and they enable you to save time and money by not having to print and place shelf labels. You can have smart advertising opportunities by utilising an automated and digital system. Visit us at

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